This example uses all interface elements, especially the “photo and text” pair, to deliver a sense of safety and encourage users to purchase its security software without hesitation. In short, an excellent emotional web/app design can not only catch users’ attention quickly, but also make them feel good about purchasing your product. Moreover, sometimes, in order to trigger the right emotional response from the web/app users, some designers even creatively put some negative emotions (such as sadness, regret and sorrow, etc ) in their UI designs to impress users for better UX and product sales. In a web/app interface design, emotional design often indicates a design approach that UX/UI designers use to deliver a positive emotion (such as happiness, comfort, joyfulness and more) with creative interface elements or element groups, such as colors, microcopy, layouts and so on. To help you build more impressive and emotional interfaces, some website/app prototype examples (which are all made by an easier, faster and smarter prototyping tool,Mockplus) will also be introduced: First, what is emotional design in web/app UI design? Here are 6 effective emotional design principles and examples for your inspiration. However, how can you put emotions into your web/app interface designs and engage more customers as a UX/UI designer？Are you looking for some practical emotional design principles or examples to help you make an attractive and delightful web/app UI?

These days, with the rise of emotional design, an increasing number of UX/UI designers realize the importance of emotions and are starting to create emotional interfaces for better UX.ĭonald Arthur Norman, the co-founder of the famous Nielsen Norman Group, first introduced the term “emotional design” in his famous book called “ Emotional Design” and emphasized the great impact of emotional design on web/app designs for better and more pleasurable UX.

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